Open Enrollment Catalogue

Art Of Effective Presentation

“A successful presentation is only possible by synchronizing the mind with the audience. You can reach the minds only when you can reach the hearts.”- Bryn Stevenson

The two most important criteria in adult presentations are to find the presentation worthy of listening and to ensure that the messages conveyed are correctly understood and adopted.

Effective Presentation Techniques Training aims to provide the audience with valuable, practical, memorable and unique information transfer methods based on these two basic criteria.

In the training, it will be shed light on issues such as learning to use all presentation instruments correctly and effectively during the preparation phase of the presentation and increasing self-confidence in this way, and creating constructive communication channels with the audience. In addition, participants will be taught about the memorability of presentations, putting the information conveyed in the presentation into practice in life, the development of tools that will help to perceive the data in a more meaningful way, and the use of the “multiple perception” models at a high level.

Negotiation and Persuasion Management In The New World

“A good negotiator must observe everything; that is to say sometimes you must be a little Sherlock Holmes, and a little Sigmund Freud... ” ~ Victor Kiam

Negotiation and Persuasion Management In the new world Training aims to develop the overall communication and negotiation skills of managers. The training provides an important opportunity for the participants to maximize their individual behavior and competencies in performing the activities that should be carried out in line with the purpose set by the organization.

Organizations aim to leave a mark in internal customers, external customers and solution partners by using personal communication effectively in line with the goals they have set. Negotiation techniques are an effective tool used to influence the target audiences at this point.

In the training, internal communication and tools, parameters analyzing the target audiences, collecting customer information and using resources, negotiation process in competition and team work with customers will be elaborated.

Finance for Non-Financiers

All of the decisions taken in the management process of each company are also reflected in the financial results. The decisions taken by the managers who are not directly related to the financial practices and the practices they make definitely have financial consequences. In this context, it is very important for every manager to know in advance how his decision will affect the financial statements of the company. For this reason, it is very necessary for everyone in the management level to have basic knowledge about finance.

With the Finance Training for Non-Financiers, participants will discuss how to interpret, analyze and apply the tables in which financial transactions are reflected; Although it is not directly related to financial management, it is aimed to improve the financial literacy of each manager and to observe holistically the place of their movements in their own field decisions that will be reflected in the results of the company in the financial statements. The financial training, which is aimed at improving the financial competencies of each manager in the light of the information to be conveyed through the theoretical information, case studies, and real life examples, consists of 3 full days. A minimum of 2 days attendance is required for the certificate of participation.

Holistic Business Management

In the Holistic Business Management and Financial Effects Certificate Program, participants will gain a holistic perspective on all functions of business and management and learn the effects of their business decisions on other functions and especially on finance.   

In the training, which is accepted as one of the best learning methods in the program and aims to transfer learning by doing-living through business management simulation to the participants, the participants will work together on the fundamentals of the business economy, balance sheets and income tables, competitive strategies and how these strategies are formed and will make decisions together.

At the end of this training, participants will gain practical knowledge on marketing, leadership, operations management, strategy, finance and business model, as well as what it takes to keep a company successful in the long term.

Sales & Retail Programs will be available soon.

Production & Productivity Programs will be available soon.

Artificial Intelligence and Automation in Marketing

Artificial Intelligence and Automation are cutting-edge technological solutions that allow marketing decision systems to automate and improve. The aim of the program is to comprehensively equip participants in how AI and Automation solutions can be used in marketing to increase efficiency, effectiveness and return on investment.

Within the framework of the main objective stated above, three main achievements will be gained.

* Contribution of AI-based automation processes to the efficiency of marketing decisions
* Methods of feeding artificial intelligence efficiently with growing and enriching data
* Effects of automation processes on consumer decision making and behavior

Creating Interaction, Planning and Analytics of Digital Marketing

Marketing paradigm has undergone a big change with the rise of digital technology.

Nowadays, companies and brands are face to face with the continues increase of social media channels, the increasing power of customers’ in social networks and rising number of digital tools.

In order to achieve success marketers must plan, implement and measure the impact of digital strategies that suit today's customers and integrate with traditional marketing and business goals.

Creating Interaction, Planning and Analytics training in Digital Marketing, will shed light on how marketers can reach target audiences digitally, build deep customer relationships and influence the digital path to purchase.

In the Creating Interaction, Planning and Analytics training Digital Marketing, participants will gain skills about creating a successful digital marketing strategy, creating media planning and optimization, measuring the effects of digital advertisements, reaching customers in the right way and communicating in social networks.

Expertise in the Entertainment Industry

One of the most dynamic sectors of today is undoubtedly the entertainment sector. The impact and transformative power of digital technologies are felt in many processes, from the way products and content are developed and managed, to the way talents connect with audiences. This program is designed to help you gain a deep understanding of the latest trends, challenges and opportunities in these dynamic industries.

In this entertainment management program, we'll explore new approaches to increasing revenue and success in today's entertainment world. We'll take a closer look at why some creative entertainment products succeed while others fail, learn how best to exploit market disruptions and build a long-term competitive advantage.

Social Media Marketing and Effective Content Development Management

Nowadays, with digitalization, the budget allocated to digital marketing has almost exceeded the budget allocated to classical channels. Nevertheless, only a third of companies owns effective social media marketing programs. However, social media is the most crucial platform effecting purchasing decision s of consumers. In this context 92% of consumers trust other people’s recommendations on brand content. 70% see consumer reviews from the main sources of information they trust most, and 47% discover new trends, products and services thanks to influencers and experts.

Particularly, in order to carry out a successful digital marketing, it is necessary to develop an effective social media content and to measure social media campaigns efficiently.

Social Media Marketing: Effective Content Development and Management training is a guide for individuals working in the marketing sector to reach their main goal.

The training will introduce participants 5 basic principles of creating effective content in social media, social analysis tools that will support effective analysis in social media. The training will also shed light on the integration of active social media content with other classical channels.

Strategic Brand Management

Investment in your brand is very important in order to run ahead in the rapidly changing market conditions and in a competitive business environment. If brands are not rigorously managed with smart maneuvers, they are doomed to disappear, or even if they do not disappear, they will not be able to get the return of the investment for the same reasons. Today, knowledge is the most valuable and important investment that can be made to any brand. You need to know the strategic management processes and dynamics of the brands very well in order to create successful brands and to manage your brand with competitive advantage in changing marketing dynamics.

The Power of Storytelling in Marketing

We harness the power of stories when building a brand image, communicating with consumers or persuading others. While these stories activate the feelings and thoughts of the listener, they also place our brand and the messages we want to convey to the consumer. The purpose of this program is to examine how stories are created that will engage and impact the target audience.

In this program we will understand the power of storytelling in marketing. In doing so, we will learn to tailor our storytelling to the needs of the target audience and to create stories that will grab attention. Finally, we will identify the right times and places to increase the impact of our stories.

Techonology & Education Programs will be available soon.